Identity Marketing: Building Brand Foundations with Steve Osborn

Building a brand that truly lasts isn’t just about having a sharp logo or catchy slogan—it’s about creating something people remember and trust. After chatting with Steve Osborn, founder of Identity Marketing, I’ve got some eye-opening insights to share.

Here’s what I love about Steve’s story: it’s messy, real, and totally relatable. This guy missed out on his dream graphic design program (ouch, right?), but instead of wallowing, he pivoted, taught himself new skills, and built his own branding agency—all while juggling a full-time job.

If you’re thinking your path to business success needs to be perfect, Steve’s journey will change your mind. Sometimes the detours lead to the best destinations.

Steve’s approach focuses on three core areas: visual identity that connects (your visuals need to tell your story, not just look pretty), messaging that resonates (stop talking about yourself and start solving customers’ problems), and customer experience excellence.

Here’s the gold: “A brand is defined by how your customers feel, not just what they see,” Steve explained. Every interaction shapes what people think about your business.

We talked about how AI is shaking up marketing, but Steve made something crystal clear: technology can’t replace genuine human connection. Ready to level up your brand? Start with strong foundations and never lose sight of the people behind every transaction.

Connect with Steve:

Website: https://identitymarketing.com.au/about/steve-osborn/ 

LinkedIn: https://www.linkedin.com/in/osbornsteve/

Instagram: https://www.instagram.com/steve.osborn/