Driving Growth: Anthony Murphy’s Journey from Podcasting to Leading Attention Media

When Anthony Murphy launched a podcast to spotlight regional entrepreneurs, he never imagined it would be the catalyst for a full-blown agency. In this episode, he shares how a curiosity-driven side project turned into Attention Media, a digital marketing agency servicing clients across Australia from its base in Shepparton, Victoria.

Anthony and I dive deep into the highs and lows of growing a business in a regional town—how he built a team, navigated financial turbulence, brought on investors, and ultimately found clarity in what really matters: systems, people, and purpose.

This is a must-listen for anyone growing a service-based business and wondering how to balance growth with lifestyle, ambition with stability, and automation with authenticity.

Highlights include:

✅ How Anthony transitioned from podcast host to agency founder
✅ The real story behind Attention Media’s early growth and restructuring
✅ Why systems, financial awareness, and clear goals are vital for growth
✅ How to leverage AI tools for content strategy and marketing efficiency
✅ The growing importance of founder-led content in the age of automation
✅ Why comparing your business to others can sabotage your focus

🎧 Tune in now:
Apple Podcasts
Spotify