Building Better, Not Bigger: Why Boutique Agencies Can Win Big
For many entrepreneurs, success is often measured by one thing: growth.
More employees. More clients. More revenue. More offices.
But what if the smartest way to grow your business isn’t to get bigger—but to build something better?
In Episode 72 of The Growth Equation, Tristan Wright sits down with Katy Boos, Founder and CEO of Remix Communications, to discuss why staying intentionally small has become one of her agency’s greatest competitive advantages.
Bigger Isn’t Always Better
After spending seven years in public relations at Apple during the Steve Jobs era and co-founding a successful agency, Katy launched Remix Communications with a clear mission: become the go-to agency for thought leadership.
Instead of offering every marketing service imaginable, she chose to specialise in helping executives secure speaking engagements and podcast appearances. That decision allowed her agency to become known for doing one thing exceptionally well.
For service-based businesses, niching down often creates stronger positioning, better client results, and the ability to charge premium rates.
Stay Focused Through Uncertainty
When COVID brought live events to a standstill, Remix Communications faced one of its toughest challenges.
Rather than pivoting into unrelated services, Katy stayed committed to the agency’s core mission. As conferences returned, so did the demand for thought leadership, proving that staying focused can be more powerful than chasing every opportunity.
Build the Right Team—Not the Biggest Team
Today, Katy leads a small, highly experienced remote team that delivers personalised, high-touch service to every client.
She believes success isn’t measured by headcount but by trust, expertise, and the ability to produce outstanding results. A boutique team allows Remix Communications to remain agile, collaborative, and deeply involved in every client relationship.
Trust Your Instincts
One of Katy’s biggest lessons is learning to trust your instincts when choosing clients.
Not every opportunity is the right opportunity. Clients who constantly micromanage or ignore your expertise often consume more time and energy than they’re worth. Protecting your team’s time allows you to serve your best clients even better.
Final Takeaway
Building a successful business doesn’t require becoming the biggest company in your industry.
Sometimes the greatest advantage comes from staying focused, building a remarkable team, knowing your numbers, and delivering exceptional value to a carefully chosen group of clients.
Connect with Katy Boos and Remix Communications
If you’re looking to establish yourself or your leadership team as thought leaders through speaking engagements, podcast guest appearances, and strategic communications, visit Remix Communications to learn more about Katy Boos and her team.
For more practical lessons on building a boutique business, niching down, and creating sustainable growth, be sure to listen to the full episode of The Growth Equation with Katy Boos.
Website: https://remixcommunications.com
LinkedIn: Katy Boos
