‘I can’t afford you’ is total BS

What do you say when your client tells you, ‘I Can’t Afford You’?

Hint: The answer is not to lower your price…

In fact, “I can’t afford it” is often just a lie. People will find a way to afford what they really want, especially if it’s something that can solve a problem for them or help them achieve the results they desire.
So, what should you do instead of lowering your price?

First, try to understand the root cause of the client’s objection. Is it because they don’t see the value in what you’re offering? Is it because they have budget constraints that you can work around? Once you have a better understanding of the issue, you can tailor your pitch to address their concerns and show them how your services can benefit them.

You can also consider offering flexible payment terms or a money-back guarantee to help ease any financial concerns they may have. By taking these steps, you can turn an “I can’t afford it” objection into a sale, without sacrificing your own value. Don’t let a fear of the “I can’t afford it” objection hold you back. Use it as an opportunity to better understand your client’s needs and show them how you can help.

If you follow this advice correctly, you’ll be able to stop asking yourself:

What should you do when a client says, ‘I Can’t Afford You’?