Business Model Generation Canvas-
reviewing where you areDOWNLOAD NOW!
I reviewed where I was at
My first small business got off to a colossal start. Not long into my journey, I was raking in $300,000 from my kitchen table and wasn’t even working on it full time.
But it didn’t last.
Out of nowhere, my then wife asked for a divorce. It took me by surprise and impacted the way I managed and operated my small business.
Before long, $300,000 was turned into a $20,000 debt.
It seems a company-wide rebrand wasn’t the best use of money. And my inability to get out of bed and face each day stopped me from seeing (and dealing) with it.
I had blind spots. My small business was sinking. And as the captain, I was nowhere to be seen.
I had two options. Fail or fight.
With my battle-face on, I chose to tackle this war and bounce back.
I started by reviewing where I was and addressing what I needed to do to:
Service my customers
Acknowledge the value I can add
Assess what was (and wasn’t) working
Build relationships with customers and staff
Understand my pricing model
Knowing this allowed me to be the leader I wanted to be.
How to identify where you are
You don’t need to be spending huge money on some consultant to (apparently) help you grow.
In fact, all you need to do is understand where you are by focusing on nine key elements.
Customer segments: a breakdown of the customers being served.
Value or offer propositions: which seek to solve customer problems and satisfy customer needs or wants.
Channels: how your offer is delivered.
Customer relationships: how relationships are established and maintained.
Revenue streams: where the money comes from.
Key resources: the assets needed to develop and offer the value proposition.
Key activities: performing what is needed to deliver.
Key partnerships: those people and businesses you work with outside of your business.
Cost structure: the costs that result from your business activities.
The purpose of these nine key elements is to create a shared language for describing, visualising, assessing and changing business models.
It is intended to be a practical guide, which will give you a deep insight intoyour business model and a shared understanding of the value your business creates.
Working through these nine key elements will give you the evidence needed to make informed decisions about where you currently are, where you want to go and how you can get there most effectively.
Download our Business Model Generation ebook.