Assessing Business Goals At Mid-Year

assessing business goals at mid year

The calendar page turns to July and you are yourself halfway through the year. This is the perfect opportunity to assess the business goals you set at the start of January, celebrate your wins and make some tactile adjustments if necessary. This halfway checkpoint is not just about scrutinising figures and tracking progress; it’s about recalibrating your focus and ensuring your company maintains its trajectory for growth and success.

Spending some time reflecting on the objectives you laid out for your company can really help you see what’s working well and what’s not measuring up. In the hustle of day-to-day operations, you can easily get caught up or notice, but not do anything about those niggling issues. This mid-year review is a timely pause to pull everything into line and get everything on the same page.

Whether you’re ahead of schedule or facing setbacks, remember that your actions now can greatly influence the closing half of the year. By taking stock of where you are at – which you should be doing anyway because of the whole EOFY tax thing – you create an opportunity to address gaps and redouble your efforts.

Understanding Business Goals

I’m a big fan of business goals. When done the right way, business goals give you a clear direction for the year ahead and serve as signposts marking the path to your company’s success.

Defining Successful Business Goals

A good goal is one that works to motivate you and push you forward. This is all about mindset. A correctly worded goal will be far more powerful than a vague one, which is where SMART goals come in. As a business leader you are in charge of clear, targeted guides that bring your team together to achieve specific outcomes. A correctly phrased goal will be:

  • Specific: Clear and well-defined so that you know exactly what needs to be accomplished.
  • Measurable: Capable of being tracked with quantifiable benchmarks to gauge progress.
  • Attainable: Realistic enough that your team has a fair chance of achieving them, considering available resources and constraints.
  • Relevant: Aligned with the broader objectives of your business to ensure they contribute positively to overall growth.
  • Time-bound: Accompanied by a definite time frame to instil a sense of urgency and to prompt action.

The Importance of SMART Goals

Setting SMART goals—Specific, Measurable, Attainable, Relevant, and Time-bound—is central to your business strategy. These goals:

  • Allow for precise progress tracking and accomplishment measurements.
  • Help set practical expectations and realistic milestones for you and your team.
  • Will be in alignment with the larger aims of your company, enhancing your team members’ sense of purpose and motivation.
  • Prompt timely action and decision-making, fostering a more efficient and driven workplace environment.
  • Are positively geared for faster results moving you towards what you want (rather than away from what you don’t want).

When you focus on SMART goal aspects, your business will be tracking towards its targets at this halfway point as well as making it easy for you to adjust and fine-tune strategies as needed.

Reviewing Your Achievements

We’re halfway through the year, so it’s a perfect time to reflect on how your business is tracking against its goals. By analysing what you’ve achieved so far, you can make better-informed decisions moving forward.

I get that most small businesses don’t bother with Key Performance Indicators (KPIs), but believe me, these are not just for big businesses and global companies. KPIs are your compass in evaluating how well your business objectives are being met. For example, if you’re aiming for revenue growth, you can quantify that by setting a specific target percentage increase in sales. From there you can break down the bigger goals into smaller milestones with clear deadlines that also make it easier to track progress. 

Here’s a simple way to approach KPIs:

  • Revenue Growth: Target a % increase
  • Customer Satisfaction: Aim for higher survey scores
  • Milestone Completion: Track on-time completion rates

Keeping an eye on these KPIs gives you a real-time snapshot of where you’re excelling and where some adjustments might be needed.

Gaining Insights from Performance Metrics

Performance metrics go beyond surface-level numbers, providing deeper insights into the health of your business. They can include customer satisfaction rates or the efficiency of process improvements. If you’ve been working on enhancing customer service, for instance, an uptick in customer retention is a great sign that your efforts are paying off. Use these guidelines to review your progress:

  • Customer Satisfaction:  Analyse feedback scores and repeat business rates.
  • Process Efficiency: Track time saved or cost reductions due to new processes.

Reflecting on these metrics helps you understand the efficacy of your strategies and guides your actions for the rest of the year.

Assessing Financial Health

Mid-year is the perfect time to take stock of your business goals and financial performance. Here’s how you can check the pulse of your company’s financial health.

Revenue Targets and Growth

Your first step is to compare your current revenue against this year’s targets. Look at your income statements: have you reached the halfway mark in meeting your annual revenue expectations? 

Assess any differences and dig into their causes. This might mean looking into market trends, the effectiveness of your sales strategies, or the cost of acquiring new customers.

  • Revenue to Date: Is your business on track to meet its goals?
  • Growth Analysis: How does this year’s growth compare to last year?

Missing some of your targets doesn’t necessarily mean you need to take action, the reason behind it will be the deciding factor on whether you need to be proactive or if things will turn around with time.

Managing Expenses and Profitability

Break down your costs into fixed and variable expenses, then evaluate their ratios to your total income. This will give you a clear picture of your spending patterns.

  • Expense Breakdown:
    • Fixed Costs: Rent, salaries, utilities.
    • Variable Costs: Raw materials, marketing, commissions.

Check your profit margins to confirm whether you’re maintaining a healthy balance between income and outlays. If your expenses are edging up too close to your earnings, it’s time to adjust either by finding ways to reduce costs or by considering how to increase revenue.

Remember, continual assessment and adjustment are key to reaching your financial goals by the end of the year.

Adjusting Goals and Setting New Targets

Sometimes, despite your best efforts, business goals need a little fine-tuning. If you’re not on track to meet a target, here’s how you can thoughtfully adjust your goals while staying focused on success.

#1 Reassess Your Objectives
Take a step back and revisit the original goal. Was it too ambitious, or have market conditions shifted? Understanding the reason behind the gap helps you make realistic adjustments.

Here’s a step-by-step approach to reassessing your objectives effectively:

  • Identify the Gap – Compare your current progress to the goal and identify the specific shortfall.
  • Analyse Causes – Understand the reasons behind the gap, such as market shifts, economic changes, or internal challenges like resource limitations.
  • Redefine Success – Adjust the target if necessary to reflect the new business environment while still challenging your team.

#2 Refine Your Strategies
Look at what’s working and what isn’t. Adjust your approach to align better with current circumstances. This could involve changing marketing tactics, tweaking product offerings, or re-evaluating your target market. Asking your audience what they want and how you can better serve them is incredibly valuable, you don’t need to play a guessing game – go out and find what’s needed.

Consider these tips:

  • Review Current Approaches – Examine what’s working and what isn’t in your existing strategy.
  • Explore New Tactics – Test new marketing strategies, refine your sales process, or adjust your pricing model to better align with customer needs.
  • Re-evaluate Target Market – Assess if your target market needs expansion or a more focused approach.

#3 Set New Milestones
Breaking the revised goal into manageable milestones helps keep motivation high and progress measurable. Remember to make sure every goal aligns with your business mission and purpose:

  • Short-Term Milestones – Create achievable targets for the next few weeks or months.
  • Long-Term Milestones – Develop quarterly or bi-annual milestones that align with your revised annual goals.
  • Clear Deadlines – Assign specific deadlines to each milestone for accountability.

#4 Communicate with Your Team
Ensure your team is fully aware of the changes and understands the reasons behind them. 

A unified approach is crucial for success:

  • Transparent Conversations – Hold a meeting or send out a detailed communication to explain the new direction.
  • Unified Approach – Involve key team members in brainstorming and decision-making to gain buy-in.
  • Encourage Feedback – Foster an environment where your team feels comfortable sharing ideas or concerns.

#5 Monitor and Adapt
Keep a close eye on progress, and be ready to adapt if needed. Regularly reviewing KPIs and financial metrics will help you make data-driven decisions.

  • Regular KPI Reviews – Check your KPIs and financial metrics regularly to ensure the new strategies are on track.
  • Adjust Tactics – If a strategy isn’t working, be flexible and open to further changes.
  • Celebrate Wins – Acknowledge small victories along the way to keep your team motivated.

Mid-year is a critical time for reviewing your progress on the business goals you set at the start of the year. Remember, adjusting a goal doesn’t mean failure—it’s a smart way to stay agile and ensure your business remains resilient and adaptable.

Learning from Feedback and Disruptions

Feedback provides valuable insights that can shape your revised goals and strategies. As well as your customers, listen to your team members. They often have on-the-ground insights about what’s working and what needs adjustment.

Your ability to respond to feedback effectively is going to help make smooth changes that increase your business performance. When you absorb information from your business environment, you can refine your objectives. Disruptions, while often challenging, are also rich sources of learning. They force you to re-evaluate your methods and adapt your goals to the current business landscape. Make sure you tap into the following:

  • Feedback: Regularly collect and review feedback from customers, employees, and stakeholders. Adjust your goals to align better with their expectations and your business values.
  • Disruptions: Whether market shifts or internal challenges, disruptions offer an opportunity to test the resilience of your strategies. Ask yourself how these disruptions have impacted your operations and what changes may benefit your business in the long run.

Ask pertinent questions to bring your focus to internal feedback:

  • Vision: Has your vision shifted? Realign your strategy to serve your core purpose and desired future position.
  • Long-term Goals: Your immediate objectives should build toward your overarching ambitions. Set tangible targets and define clear time frames to track your progress accurately.

Using feedback and experiences from the first half of the year, adjust your business path as necessary to ensure your targets remain relevant and attainable. Setting goals is not a once-a-year activity; it’s a dynamic process that keeps your business strategies fresh and focused.


As you assess your business goals this July, remember that reflection is key to ongoing success and a steadfast commitment to your objectives.

Reflect on the goals you’ve set at the beginning of the year. Consider whether they still align with your vision for future success and if your focus has remained sharp. Acknowledge the milestones achieved and how these are stepping stones towards your end-of-year targets. Revisit the motivation behind your aims to reinvigorate your approach for the coming months.

Next Steps and Continued Commitment

Determine actionable steps to maintain or regain momentum. Your continuous dedication to accomplishing your goals may need refreshed strategies or redefined targets. Keep your motivation fuelled and your efforts concentrated on what’s essential for your business’s prosperity. Regular evaluation and adaptation are imperative – your sustained commitment today defines your achievements tomorrow. If you need help identifying changes or struggling to define your goals, Ask us for help and let our team guide you to success

Assessing Business Goals At Mid-Year – FAQs

1. How do you conduct a mid-year assessment?

Conducting a mid-year assessment involves several steps to ensure a thorough review of your business goals and progress. Start by gathering all relevant data and performance metrics from the first half of the year. This can include financial reports, sales figures, marketing analytics, and employee performance reviews. Next, compare these metrics against the goals set at the beginning of the year to identify any gaps or areas of overperformance. Engage key stakeholders in the discussion to get a comprehensive understanding of the context behind the numbers. Finally, document the findings and develop an action plan to address any issues and leverage successes for the remainder of the year.

2. What is the purpose of the mid-year assessment?

The primary purpose of a mid-year assessment is to evaluate the progress made towards achieving the business goals set at the beginning of the year. It helps identify what is working well and what isn’t, allowing you to make necessary adjustments to strategies and operations. This assessment provides an opportunity to realign resources, refocus efforts on critical areas, and ensure that the organisation remains on track to meet its annual objectives. Additionally, it serves as a motivator for the team by acknowledging accomplishments and setting a clear path forward.

3. How to set mid-year goals?

Setting mid-year goals involves reassessing your annual objectives in light of the progress made and the challenges encountered during the first half of the year. Start by reviewing the outcomes of the mid-year assessment to identify areas needing improvement or new opportunities that have arisen. Then, involve your team in brainstorming and setting realistic, specific, and measurable goals for the next six months. Ensure these goals align with the overall strategic vision of the company and consider any external factors that might impact their achievement. Finally, communicate these goals clearly to all team members and outline the steps and resources needed to achieve them.

4. Why are mid-year reviews important?

Mid-year reviews are crucial because they provide a checkpoint to ensure that the business is on track to meet its annual goals. They offer a chance to reflect on the progress made, celebrate successes, and address any issues that have arisen. These reviews help in reallocating resources more effectively, adjusting strategies in response to market changes, and staying agile in a dynamic business environment. They also improve accountability and transparency within the organisation, as teams can see where they stand in relation to their targets and what needs to be done to reach them by the end of the year.

5. How far in advance should you set goals?

The timeline for setting goals depends on the nature and scale of the objectives. Long-term goals, such as strategic initiatives and major projects, are typically set one to five years in advance. Annual goals should be set at the beginning of the fiscal or calendar year, with a detailed plan for how to achieve them throughout the year. Mid-year goals, in contrast, are established based on the outcomes of the mid-year assessment, allowing for a six-month focus period. For optimal effectiveness, it’s important to regularly review and adjust goals as needed, ensuring they remain relevant and attainable in response to changing circumstances and new information.