The Future of Education Marketing with Tracie Parisi
In today’s fast-paced world, education marketing is evolving rapidly, and staying ahead means embracing new tools and strategies. Tracie Parisi, founder of Student Convert, who is pioneering the use of automation, systems, and AI to help educators attract and convert inquiries into enrollments help me understand this.
Tracie’s journey is nothing short of inspiring—starting with property investment, then running one of Victoria’s largest indoor play centres, and now leading an innovative education marketing business. Along the way, she’s picked up some serious lessons that every small business owner can learn from, especially on direct response copywriting and lead generation, plus using smart automation to make everything run smoother and get better results.
Our chat really highlighted how AI agents and voice tech are shaking up lead generation. With tools like 11 Labs, having personalized, scalable conversations that genuinely connect with potential clients is possible. Tracie also brought up some super important points about mindset and delegation for business growth. When you zero in on your strengths and build the right team, you can lead with confidence and keep those innovative ideas flowing.
Key Takeaways:
- Use automation and AI to enhance lead generation
- Protect your business with clear agreements and intellectual property safeguards
- Delegate tasks to focus on what you do best
- Prioritize mindset and emotional resilience in leadership
If you’re an educator or small business owner looking to future-proof your marketing, this episode is a goldmine of practical tips and inspiring stories.
Connect with Tracie & Get Started:
Website: https://studentconvert.com.au/
LinkedIn: https://au.linkedin.com/in/tracieparisi
Instagram: @tracie_parisi
