Leaner Teams and Specialist Talent: The Rise of Freelancing with Kate Huber
Freelancing isn’t just a trend; it’s a game-changer for Australian businesses needing skilled hands, right now. I sat down with Kate Huber, founder of This is Rocket, on The Growth Equation, and let me tell you, she’s got her finger on the pulse.
Kate’s journey? Pure inspiration. She saw a clear problem: businesses struggling to find reliable freelancers fast, and freelancers craving real support. So, she built the solution. This is Rocket isn’t your average recruiting gig. It’s about connecting you with local Aussie specialists who truly get the market.
We dug into the shifting freelance landscape. There’s a real bounce-back in demand, especially for those crucial mid-level experts in areas like search and social media. Kate’s philosophy? Just launch it! Don’t wait for perfection. Get your idea out there and let real-world feedback guide you. That’s how you build something that works. 👇
And yes, we tackled AI head-on. 🤖 Kate uses tools like Claude to make her workday flow smoother, especially for things like blog writing. Her take? AI is here to make us smarter, not jobless. In fact, she believes small businesses can actually be more agile and leverage new tech faster than the big corporations.
Want to find the perfect freelancer? Curious about practical AI for your business? Or just need some honest, actionable advice on starting something new? This episode is packed with it. Listen in.
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