Fisheye’s Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence

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If you’re a small business owner or entrepreneur in Australia, you know how fast the world of marketing is changing, especially when it comes to video. On the latest episode of The Growth Equation, I had the pleasure of chatting with Jacob Lawrence, founder of Fisheye, a Newcastle-based video marketing agency that’s making waves across the industry.

Jacob’s story is one every entrepreneur can relate to: starting small, adapting quickly, and always looking for ways to grow. He shared how short, organic videos are dominating social media feeds right now, but the real key is being ready to pivot as trends shift. “Staying adaptable is what keeps us relevant,” Jacob said, and that mindset has helped him build a thriving business.

We also talked about the importance of diversifying revenue streams and using your business as a tool for long-term wealth creation. Jacob’s advice? Reinvest profits, consider commercial property, and always seek out expert advice from financial planners and accountants. He’s also a big believer in building a team with complementary skills—because no one grows a business alone.

If you’re looking for practical tips on video marketing, business growth, and using new tools like AI to your advantage, this episode is packed with value. Tune in and discover how you can future-proof your business and stand out in today’s competitive landscape.

Connect with Jacob Lawrence

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