Beyond the Buzz: Building a Solid Agency with Ryan Jenkins

In this episode of The Growth Equation, we spoke with Ryan Jenkins, founder of The Hype Society, a brand-focused digital marketing and growth agency. Ryan shares his journey as a two-time agency founder, detailing how his current business integrates deeply with clients, providing a comprehensive marketing partnership. He discusses lessons learned from scaling businesses, the importance of systemisation, and navigating the challenges of talent acquisition and market changes.
The conversation also explores how Ryan incorporates AI into his operations, manages operational efficiency alongside growth, and maintains personal well-being as a business owner. Packed with actionable insights, this episode is a must-listen for agency owners and entrepreneurs navigating the complexities of growth.

Key Discussion Points:

  • Transition from First to Second Agency
  • Flexible Performance Retainers
  • Challenges in Scaling an Agency
  • Importance of Systemization
  • Adapting to Market Changes
  • AI and Technology Integration
  • Talent Acquisition and Retention
  • Navigating the “Valley of Death” in Agency Growth
  • Personal Well-being and Leadership
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