From Storytelling to Social Enterprise: How Tiff Ng Builds Impactful Brands with Purpose
From Storytelling to Social Enterprise: How Tiff Ng Builds Impactful Brands with Purpose
In an increasingly crowded digital landscape, consumers and communities crave authenticity more than ever. For small businesses and entrepreneurs, mastering the art of genuine storytelling is not just about marketing; it’s about creating meaningful connection and driving real social impact. This episode of The Growth Equation features Tiff Ng, founder and chief storyteller at The Social Story, a social media agency that uniquely blends purpose with profit.
Tiff’s journey began not with a grand business plan, but with a deep passion for storytelling and a desire to make social media more inclusive, accessible, and impactful. After years working in corporate agencies, she stepped away to reflect and realign her purpose, eventually building her own social enterprise that supports both social impact organisations and corporate clients seeking to authentically share their stories.
One of the most powerful takeaways from Tiff’s story is the importance of aligning your personal identity with your business values. As an Australian-born Asian woman, Tiff embraces her cultural heritage and lived experience as core drivers of The Social Story’s mission. This foundation fosters deep authenticity and credibility, helping build trust with audiences in the social media space. For entrepreneurs, this stresses the value of integrating who you truly are into what your business stands for.
But Tiff’s journey hasn’t been without significant challenges. Running a social enterprise, as she points out, is business on “hard mode.” Balancing the demands of profitability with commitment to public good requires resilience, adaptability, and a strong support community. Tiff openly shares the highs—like winning industry recognition—and the lows including burnout, financial stress, and the constant embrace of change needed to grow.
A theme that runs throughout the episode is the crucial role of community and vulnerability in entrepreneurship. Tiff reveals how leaning on her network of founders, peers, and mentors helped sustain her through tough seasons and provided emotional and practical support. This message resonates deeply for small business owners who often feel isolated managing the many hats leadership demands.
We also explore how the landscape of storytelling is evolving with technology such as AI. Tiff cautions that while AI can be a powerful tool for creativity and efficiency—like assisting with graphic design or content ideation—it cannot replace the strategic and emotional thinking that true storytelling requires. Her perspective encourages businesses to harness technology mindfully, keeping human connection and authenticity at the forefront.
For the small business owner or social enterprise trying to carve out impact in crowded markets, Tiff’s insights offer a roadmap grounded in passion, purpose, and practicality. Her story illustrates that sustainable business growth is not just about chasing metrics but about creating real value and meaningful conversations through honest storytelling.
Listening to this episode will inspire business leaders to reflect on their own brand stories, embrace the messy and rewarding journey of entrepreneurship, and consider how they can infuse purpose into every aspect of their marketing and operations. Tiff Ng and The Social Story remind us all that when businesses dare to be authentic and impact-driven, they don’t just grow—they thrive on a deeper level.
Connect with Tiff Ng
Website: https://thesocialstory.co/Â
Linked In: linkedin.com/in/anytiffng?originalSubdomain=auÂ
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