Episode 5 - Assessing Your Personality

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What’s Your Brand and How Does It Reflect Who You Employ?

If you don’t understand who you are as a business it’s impossible to know what traits a potential employee must have to accurately and confidently promote your business.

In this podcast, we chat with Matt Baker of Calpier who help large and small companies hire the right people, develop individuals and build high performance teams by predicting job performance.

Matt has a strong branding background and he offers tips and ideas about how businesses can create a brand that resonates with their ideal customer.

Luke Buesnel – Story League

Luke is a journalist and has consulted, media trained and presented to many politicians, business individuals and organisations in Australia, Europe and Asia. His media and political experience is vast. Beginning his career as a radio broadcaster in New South Wales, Luke went on to produce many 774 ABC radio programs, write feature stories for The Age, and then moved into media advisory working with several organisations in media roles culminating in becoming a media advisor for the Australian Federal Government. Now, he’s working with businesses to deliver content that appeals to their audience.

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