Top Hill Marketing Solutions: Navigating the World of SEO with Rhys Southern

When I had the chance to chat with Rhys Southern on The Growth Equation, I was moved by how much his story reflects the real highs and lows that many of us experience in business. It’s a reminder that the journey of small business marketing is full of challenges and triumphs we can all relate to.

Rhys started out running Facebook ads for real estate agents, but it didn’t take him long to realise that local businesses needed more than just social media—they needed to be found on Google, which is at the heart of local SEO. That’s when he made the leap into SEO, and helped locals like plumbers, landscapers, and accountants get noticed online.

Rhys’ decision to register his business in both Australia and the Netherlands is a great example of building smart business systems. It wasn’t just about ticking boxes; it was about opening up new possibilities and seeing how far he could take his business, which also ties into team training and international growth. Even though his team mostly works in English, having a presence in Europe has really paid off for him.

We also got into how AI is changing the game in marketing—a huge part of content planning and modern SEO strategies. Rhys uses it for content planning and SEO, but he’s clear that the human touch still matters most when it comes to creating content that resonates.

Connect with Rhys Southern:

Instagram: @rhyssouthern, @tophillmarketing
Website: https://rhyssouthern.com/, https://tophillmarketing.com/
Facebook: https://www.facebook.com/TopHillMarketing  
LinkedIn: https://au.linkedin.com/in/rhyssouthern