The Million Dollar Studio Mentor: Andrew Handosa’s Journey with Geronimo Academy

Andrew “Doza” Handosa has a proven formula for helping health and fitness studios grow and reach $1 million under management. As the founder of Geronimo Academy, Doza draws from his experience running successful F45 studios to share practical advice for small business owners looking to boost profits and build a sustainable business.

When the pandemic hit, Doza quickly adapted by offering virtual workouts and equipment rentals, helping studios stay connected with clients and keep revenue flowing. This quick thinking and flexibility are essential for business owners facing unexpected challenges. One of Doza’s biggest breakthroughs was gamifying the customer journey. By turning free trials into engaging, fun experiences, he increased conversion rates from 20-30% to 80%. This shift in focus shows how improving the customer experience can dramatically boost retention and studio growth.

Doza also stresses the importance of valuing your time and planning your week intentionally. His “Separation Sunday” tool helps entrepreneurs balance work, wealth, personal life, and relationships—enabling growth without burnout.

Key lessons from Doza include mastering tasks before delegating, turning challenges into opportunities, focusing on profit margins, and finding mentors to overcome the isolation that often comes with being a founder.

If you own a fitness studio or small business, Doza’s insights can help you improve profitability and build a thriving business. 

Connect with Doza:

Website: https://thegeronimoacademy.com 
Instagram: @thegeronimoacademy and @hey.doza 
LinkedIn: https://au.linkedin.com/in/andrewhandosa