The Andzen Way: Building a Business That Bounces Back

When I sat down with Jason and Brenden from Andzen for this episode of The Growth Equation, I expected to hear smart strategies on email marketing and automation. What I didn’t anticipate was just how candid they’d be about the challenges of building—and rebuilding—a global agency.

Their journey began with an email marketing platform that was later acquired by GoDaddy. After that chapter closed, they launched Andzen, a marketing automation agency focused on helping e-commerce brands grow. What followed was a wild ride of rapid expansion, entering the US market, building a remote team across continents, and ultimately having to recalibrate when post-COVID growth started to slow.

This episode is a deep dive into the real stories behind business growth—the wins, the setbacks, and the hard decisions that come with leading a fast-moving agency in a shifting market. We also touch on how AI is reshaping their workflows and enabling smarter, more efficient decision-making.

In this episode, you’ll discover:

✅ What Jason and Brenden learned from scaling too fast—and how they bounced back
✅ The power of forecasting and why it’s essential to surviving tough times
✅ How to maintain transparency and culture within a distributed global team
✅ The evolving role of AI in marketing strategy and execution
✅ Practical advice for business owners navigating uncertainty and change

Whether you’re running a service business, leading a growing team, or just curious about the behind-the-scenes reality of agency life—this episode is packed with insight you won’t want to miss.

🎧 Tune in now:
Apple Podcasts
Spotify