Scaling Up: Matt Jones’ Journey in Trade Marketing

With a background as a hands-on tradie, Matt Jones understands the trades industry inside out. After years running a plumbing business, Matt discovered a passion for marketing and tech, ultimately launching Tradie Web Guys, a digital agency built specifically for trades-based businesses.

I sat down with Matt to unpack his journey from working the tools to scaling a thriving agency. What stood out was his practical approach to digital growth. He shared how tradies can use automation and AI to streamline marketing, save time, and attract higher-quality leads without getting bogged down in tech overload.

We also explored how podcasting can be a powerful authority builder. Matt explained how creating valuable, niche content helps tradies connect with their audience and build long-term trust.

Another highlight was his advice on managing remote teams, something more tradies are navigating today. From clear communication to smart delegation, Matt offered actionable tips for building a strong company culture, even with a distributed workforce.

Matt’s journey is proof that tradies can evolve beyond the day-to-day grind. With the right tools and mindset, you can transition from working in your business to growing it strategically.