Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook

Starting a business often involves navigating unexpected twists and turns. For Jens, the founder of Auckland-based creative agency Good Viking, the journey began during the uncertainty of the COVID-19 pandemic. With a rich background in the television and film industry, Jens saw an opportunity to build something new, focusing on creative direction, graphic design, branding, and marketing strategy.

One of the unique aspects of Good Viking is its embrace of a freelance business model. Rather than maintaining a large permanent team, they tap into a global network of talented individuals based on the specific needs of each project. This allows for flexibility and access to a diverse range of skills, a strategy that many small businesses can consider for optimized resource allocation.

“The industry is constantly changing,” Jens shared during his interview on The Growth Equation podcast. “You have to be willing to learn and adapt.” This mindset is crucial for entrepreneurs in any field. The conversation also touched on the increasing presence of AI in creative industries. While acknowledging its potential, Jens emphasized that the human element – the creativity, the strategic thinking, and the connection with clients – remains invaluable.

For Australian small business owners looking for inspiration and practical advice, Jens’s story highlights the importance of resilience, adaptability, and the power of building strong networks. His journey from a traditional career path to entrepreneurial success offers valuable lessons for anyone looking to carve their own niche.