Navigating the Digital Landscape: Insights from Punchbuggy’s Founder, Emily Fitton

Navigating the world of digital business isn’t always straightforward, but Emily Fitton’s journey with Punch Buggy offers some great lessons for entrepreneurs and small business owners. What began as a freelance side hustle quickly grew into a trusted Australian digital agency focused on e-commerce, especially Shopify.

Early on, Emily shared that she and her husband Ryan worked long hours, even seven days a week, to get the business off the ground. Over 14 years, they’ve seen the team grow and shrink, learning that a team size between 10 and 15 keeps stress manageable and profits steady.

Like many businesses, Punch Buggy faced uncertainty during the COVID-19 pandemic. The flexibility of shifting to remote work and focusing more on what they do best—Shopify e-commerce solutions – helped them stay steady when things were tough, showing how important it is to be ready to pivot when needed.

Emily also offers a fascinating perspective on how AI is changing the role of developers. Instead of replacing people, AI is shifting their focus from coding to managing, testing, and strategising with AI tools. For business owners, this means staying curious and open to new ways of working is key to staying ahead.

Emily’s story is a down-to-earth look at building a digital agency that balances growth, technology, and life outside work. It’s packed with practical ideas for anyone wanting to grow a business that lasts in today’s fast-changing world.

Follow Emily and Punch Buggy at:
Linkedin: https://au.linkedin.com/in/ecagriffiths
Website: https://www.punchbuggy.com.au/ Email: emily@punchbuggy.com.au
Instagram: @punchbuggyda