Matt Bijarchi on Building Blend: The Art of Agile Agency Growth

I’m joined by Matt Bijarchi, founder of Blend, a creative production company based in West Hollywood. Matt shares how he successfully pivoted his business from a traditional, partner-run agency to a lean, solo-run operation focused on high-quality video and content creation. By keeping the team small and nimble, Matt’s been able to stay agile and responsive to clients’ needs, delivering top-tier content while avoiding the overhead of larger agencies. His approach proves that efficiency and creativity can go hand in hand when you scale smart.

Matt discusses the challenges and triumphs of adapting to an ever-evolving industry, especially in the wake of the pandemic. We talk about the changing needs of clients, how AI is influencing the industry, and the importance of staying ahead of market shifts. One of the key takeaways is the value of self-promotion and pricing confidently in a competitive landscape. Matt also shares how Blend’s focus on high-quality, non-union work provides a competitive edge, allowing him to deliver exceptional results without the traditional agency structure.

For anyone looking to build a creative or service-based business, Matt’s journey offers valuable insights on scaling efficiently and staying adaptable. Whether you’re facing the challenges of growth or just trying to stand out in a crowded market, this episode will give you practical strategies to apply right away.