Decoding Data-Driven Marketing with Dave Levett

Australian businesses seeking to elevate their marketing strategy can gain valuable insights from Dave Levett, Founder and Managing Director of Murmur. In a recent episode of The Growth Equation podcast, Dave joined Tristan Wright to unpack the challenges of modern marketing and shared practical strategies for achieving sustainable business growth. His insights offer a roadmap for brands looking to thrive in today’s competitive environment through smarter, data-driven marketing.

One key takeaway was the need to look beyond narrow metrics like Return on Ad Spend (ROAS). Dave highlighted the power of Marketing Mix Modeling (MMM), an advanced marketing analysis method that evaluates the combined impact of various marketing channels. This holistic approach helps businesses understand what actually drives performance across the entire marketing ecosystem. By leveraging MMM, Australian companies can make better-informed decisions, optimise marketing spend, and unlock hidden growth opportunities.

Murmur’s evolution from a consultancy into a full-service performance marketing agency demonstrates the importance of business agility. The agency now offers full-funnel marketing solutions, built around a culture of continuous learning and strategic collaboration. This adaptability, combined with a commitment to data-led decision-making, positions Murmur as a strong partner for businesses aiming to scale effectively. For Australian businesses focused on marketing effectiveness and long-term success, embracing integrated strategies and fostering internal expertise is key.