Episode 4 – Let’s Get Digital, Digital
Storyteller and the Sherpa “Let’s Get Digital, Digital”
In this podcast, we talk about how a business can stand out with their digital marketing and appeal to often digital-weary customers. We discuss the importance of quality SEO, AdWords and digital lead generation. We will find out how ASENZ Australia is helping their clients go from digital drab to fab.
Tina Robertson – Executive Director, ASENZ Australia
Tina began her professional life working within the public service, honing skills in management and HR, including training design and facilitation, and a desire to make a difference to the lives of others and actively contribute to their success.
Recognising her own strong entrepreneurial spirit and desire to connect with people and business with a similar drive, Tina moved into the private sector. Within 2 years Tina and her partners established New Zealand’s first internet incubator, launching 5 commercial internet ventures within the following 2 years after successfully securing significant capital investment from AMP Global.
Leveraging the internet for business growth through marketing was the next logical step for Tina and in 2003 she launched digital marketing company, ASENZ in Australia. Today, Tina works with businesses to help them achieve significant and sustainable online growth.
She brings her vast experience and range of business, people and marketing skills to every client interaction. She is able to influence behaviour and attitudes in order that businesses increase market share, while applying the logic of a process driven approach to achieve real results.
Tina relishes her work with businesses that have a determined entrepreneurial spirit, a drive to succeed, challenge themselves to think bigger and better.
Aside from championing the growth of small business in Australia, Tina is an active contributor to the ground-breaking work of the Jagadguru Kripalu Parishat – a non-profit charitable organisation providing education, health and other services to those who are underprivileged.
Luke Buesnel – Story League
Luke is a journalist and has consulted, media trained and presented to many politicians, business individuals and organisations in Australia, Europe and Asia. His media and political experience is vast. Beginning his career as a radio broadcaster in New South Wales, Luke went on to produce many 774 ABC radio programs, write feature stories for The Age, and then moved into media advisory working with several organisations in media roles culminating in becoming a media advisor for the Australian Federal Government. Now, he’s working with businesses to deliver content that appeals to their audience.