Effective Marketing Strategies for Growing Your Small Business

Tristan Wright Business Coach


Marketing is crucial for a business to survive. You probably already have your own marketing strategy. However, you’ll find that there may be a need for you to fine-tune it, change it, or even scrap it entirely in exchange for a new one to keep up.

Marketing changes and it makes sense that your business marketing strategy should change along too. Learning how to adapt your marketing strategies can make all the difference to your bottom line.

Why you should improve your marketing strategies

Flexibility is crucial if your marketing strategy is to work. Never changing your marketing strategy can lead to it becoming stale. Remember that you’ll have competitors and if you’re not careful, they might find better ways to reach out to your existing customers, causing you to lose them in the process. According to experts in small business coaching, following marketing trends is crucial.

You might have a marketing plan that works now. However, a careful evaluation might reveal that there are ways that you can still improve it. Below are some effective strategies that will help improve your business growth.

Study your competitors and learn from them

One of the most effective ways to improve your marketing strategy is to see what your competitors are doing. Find out about what they’re doing to get customers coming their way. If you have been implementing a strategy and yet you’re only seeing a trickle of new customers coming in, it may be high time for you to scrap that and implement a different one. Learn from the top players and find ways to incorporate their strategies to your own marketing campaign.

For instance, if you have yet to establish a social media presence, it may be high time for you to work on that. Considering the number of people you can reach through this platform, it makes sense that you make the most use of social media platforms. This is the digital age, after all, and it would be foolish not to capitalise on that.

Get customer testimonials

These days, before people will decide to buy anything, most would go online, research more about the product, and find out what others are saying about it. Buyers need to validate their decision to purchase something and reviews will help ensure that. People need assurance that they are spending money on something which quality is uncompromised. In addition, they’d want to know if they are getting a better deal compared to what competitors offer.

Encourage people who have purchased from you to leave reviews and feedback on your product or their overall shopping experience. Have these reviews put in up in a variety of places where prospective customers are more likely to find them. If you have a website, feature these reviews in the platform. It helps to have a dedicated page for customer testimonials. It would be even better if you can get customers to review your products. You hit two birds with one stone here too. First, you encourage potential customers to buy from you through these reviews. Second, it’s one sure-fire way to gauge whether there are aspects of the product that may need improvements.

Do not ignore social media

By now you should already realise how social media marketing matters for small businesses. As a business consultant, I always point out to my clients that it’s not enough to create accounts in these platforms. Take the time to nurture them. Engage your audience. Grow your brand and increase awareness of your brand through your presence in these platforms.

Keep informed about our business accurate and updated. From email address, customer service numbers, and other business changes make sure that your social media presence is able to keep up with every new change your business is going through.

Post relevant, current content. Add current pictures. Many businesses create an account and then just leave it as it is. Your social media presence will not grow on its own. If you want to stay relevant in people’s feeds, constant, quality content is the key. Keep posting. Keep our followers and prospective customers updated with what you and your brand are up to.


Step out and meet people

Let potential customers, even potential investors to know about you. Don’t wait for them to come to you. Take the initiative and take the necessary steps so you come to them instead. Improve your local marketing strategies. Improve your presence in local events. Get our business cards and product brochures ready too so when you come to these events you’ll have something to show to potential customers. You do not even need to sell anything in these events. The key is to reach out, to know people, and let them know of your presence and of the products and services you are offering.

Seek help if you need to

If you find that your marketing strategy seems to have not really taken off despite your efforts, seek expert help. Hire a small business coach who may be able to work with you one on one and pinpoint what is not working and how you should remedy it. A different perspective might just be what you need to turn things around.